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/User Manual /Campaign /Push Campaigns

Create push campaign

dominate push campaigns


A campaign represents the elements of a notification: texts, emoticons, images, logos, destination url, etc.
Campaigns can be saved, modified, deleted and sent whenever you want.

You can create a new campaign through the side menu of your indigitall console:
Campaigns > Push > New push campaign

In the first field, you can choose a descriptive name for your campaign and on the right, the platforms that you will send this to (Android, iOS, web).

Create push campaign

Just below, you will find three options:

Campaign : This is where you will need to configure the visual content, layout and behavior of the notification. Optionally, you can also add buttons.

Filters : you can apply filters to segment the audience that will receive the communication. There are many options such as interest groups, geographic filters, device type, etc. buttons.

Delivery methods : choose how the campaign will be sent and for how long it will be active. You can send it immediately, schedule it for later, that it arrives automatically when a user registers (welcome), when they approach a point of interest (geofencing), etc.

At the end of this screen, we can see at all times how many devices our campaign will reach. In the event that we apply any of the available filters, this impact counter will be updated in real time.

Impact counter


In campaign you will find the main elements to build your notification: title, body, icon, image, buttons, etc.

Title and content

Choose a title and body of the message for the notification.
Use words that call for user action and tap on the notification.


You can find more detailed information about the Categories tool at this link .

The categories are used to group and classify campaigns of the same theme or objective.

To use them, you must create them first from the side menu of the console:

Tools> Categories

For example, you can create a new products category to categorize campaigns related to new products.
When you need to filter only by new products campaigns, you can do it easily by searching for this category.


You can add emojis in the title or body of the notification you want to send. Press and unfold the smiley icon to the right of the text box, and choose the emoji you want to use.

Emoji picker


- The images are stored on our server, so you don't have to worry about hosting the image.
- Don't forget that multiple images can be uploaded to create an animated GIF.

Format recommendations:

When you add an image to the notification, the image cropping tool will open. You can decide if you want to make two cuts: one panoramic for Android / web, and another square for iOS. In case of making a single crop, the panoramic format will be used for all platforms.

Panorama crop imageImage square crop


The actions are triggered when a user clicks on the notification: open web, open app, phone call, install application or share on social networks.

In web push notifications, only the open web action is allowed.

Actions selector

Subscribe to topics

Topics are interest groups that you can create to segment your audience. That is, impacting certain devices that have subscribed to your notifications in a personalized way.

You have more information about interest groups here .

Add buttons

Create buttons that appear in the notification with striking texts and choose the type of action that will occur when the user clicks on them.


The persistent field is only valid for the web platform.

If you send a notification as persistent, the notification will remain on the desktop until the user interacts with it, either by clicking or deleting it.

Advanced options section

The expiration time allows you to specify how long to retry to hit those users who do not have connectivity.

There are 3 different view formats . This property only affects how the Android compressed notification is displayed.

Custom data is metadata that travels with the push, but cannot be seen by the user. It is useful to implement custom logic in your app, passing parameters through this field.


With the filters you can segment to whom to send notifications in a personalized way.
Choose the country or region, if they are users who have not entered your website or app for a long time, or by the type of device that subscribed to your notifications.

Advanced options section

Filters affect the number of devices that will receive the final notification.

Exception : in the case of campaigns that are sent automatically, the counter will not show a result of the number of devices to which it will be sent

In the following video-tutorial we will show you how to apply these filters:

Groups of interest

You can find detailed information about the Stakeholders tool at this link .

Advanced options section

External applications

You can find more information about the External Applications tool at this link .

Send campaigns to devices that have applications such as Facebook, Twitter or Spotify installed.

Advanced options section

List of devices

You can establish a list of device IDs, so the campaign will be sent to the list made up of these devices.

You must upload a .csv file with the word deviceld in the first line and a deviceld for each line.

DeviceIds are device identifiers of end users. It is an anonymous data, generated by indigitall when a new device is registered. It looks like this: xxxxxxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxx

Find out how to get these identifiers with this video:




Advanced options section

You can also use your own identifiers (for example, email, user ID in your CRM, etc) to create the list in .csv. In this case, you must load the .csv file with externalId as header (first line) and your identifiers in each of the other lines.




Geographic filters

You can find more information about geographic filters in the manage areas tool.

This filter allows you to send geolocated notifications. You will send the campaign to the devices that are within the specified areas.

Geographic filters

In this video tutorial we explain how to make shipments by selecting the areas:

Frequency of use

This option allows you the possibility of sending the campaign to devices that have not visited the application in a certain period of time. Also to users who have done so.

Advanced options section

Type of device

When you use the device type filter, this option will allow you to select between mobile phone, tablet and desktop computer. You can also select in which browsers you want your campaign to be shown (Safari, Opera, Edge, Firefox, Chrome).

Shipping forms

Choose what type of shipment you want to make.

Immediate - the campaign is sent as soon as you press the send button.

Scheduled - select when to send your campaign.

Welcome - automate the sending of notifications for users that your subscriptions are accepted and forget about doing it manually.

Loyalty - automate how much time has to elapse without a user accessing your web / app to send a reminder.

Remarketing automates the sending of notifications when your users trigger an event. You can find more information about remarketing here .

Recurrent automates the sending of recurring notifications. You can find more information about recurrent here .

Advanced options section


InApp/InWeb campaign

A/B test

Custom Campaigns

web analytics

Tools: interest groups, manage areas, etc..

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